​What makes a brand go viral and how do you build systems that make it repeatable?

​Join Kelsey Hyberg and Jaime Rosenzweig, co-founders of Fridays and the former marketing leaders behind the rise of super viral party games company What Do You Meme?, where they helped scale the brand to over $100M+ ARR and surpass Cards Against Humanity as the leading manufacturer in the adult party games category. Now, through their consultancy Fridays, they help all kinds of consumer brands sharpen strategy, streamline spend, and build high-performing marketing functions. Along with Toy & Game, they have particular expertise in beauty, wellness and better-for-you products for the conscious consumer.

​In this session, they’ll unpack what drives repeatable, scalable viral moments, from content and channels to team structure and decision-making.

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